Google Dealer Locator Experience

A turnkey, enterprise-grade dealer locator built on Google integrations to improve local discovery, drive store visits, and provide measurable business outcomes for distributed dealer networks.

Unified Google Presence

Synchronize store listings, hours and verified locations across Google Search and Maps to increase discoverability.

Intent-driven UX

Contextual routing and store filters that surface the right dealer based on product availability, services and customer preferences.

Enterprise Measurement & Control

Built-in analytics and governance to attribute leads, track store conversions, and enforce data privacy at scale.

Google Dealer Locator Experience
Dealer Locator Example

Overview & Outline#

Summary
The Google Dealer Locator Experience is a modular solution that leverages Google Search and Maps presence, location-aware UX, and enterprise data flows to connect in-market customers to authorized dealers. It is designed for distributed sales networks that need consistent brand experience, accurate inventory/service signals, and measurable offline conversion reporting.

Core components
1) Listing & Verification: Centralized management of dealer records, enrichment of metadata (hours, services, inventory flags), and automated verification workflows to maintain accurate Google Business Profile presence.
2) Front-end Discovery: A responsive locator UI embedded in web and mobile properties or surfaced via Google integrations. Features include proximity search, availability filters, appointment booking links, and routing to contact channels.
3) Routing & Escalation: Business rules to route leads and flows — for example, route ecommerce inquiries to online fulfillment, or route service requests to certified technicians within a radius.
4) Measurement & Attribution: Server-side and client-side event collection to attribute store visits, clicks-to-call, appointment conversions and lead submissions back to marketing and store-level metrics.
5) Governance & Privacy: Role-based access controls, data minimization, consent handling aligned with enterprise privacy policies, and an audit trail for dealer updates.

Technical integration patterns
- Data Sync: Use secure APIs or SFTP feeds for nightly dealer data sync; change events propagate to Google Business Profile via validated connectors.
- Real-time signals: Webhooks and streaming endpoints surface inventory or appointment availability for immediate UX updates.
- Analytics: Aggregate events into a canonical measurement layer for BI teams; optional identity linking for logged-in experiences.

Enterprise considerations
- Scalability: Designed to support thousands of dealer records with sharding and incremental syncs.
- Security: OAuth and API key management, encrypted storage, and IP allowlisting for integrations.
- Operational model: Recommended team structure includes an operations owner, platform integration engineer, and catalog steward at the dealer network level.

Implementation timeline (typical)
- Discovery & data audit: 2–4 weeks
- Integration & data mapping: 4–8 weeks
- Front-end UX implementation & QA: 3–6 weeks
- Pilot & measurement validation: 4–8 weeks

Outcome metrics to track
- Increase in store-finding searches and map impressions
- Click-to-call and navigation requests per location
- Appointment and lead conversion rates attributed to dealer locator
- Reduced time-to-resolution for appointment-booking inquiries

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JOBST, a brand of Essity - a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2025, Essity had net sales of approximately SEK 138bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at www.essity.com.